• Population 34,000+
  • Land Area 2110 km2
  • Gross Regional Product $1.05B


  • Your Invitation to Discover, Invest and Grow

    As Mayor of Moorabool Shire, I’m very pleased to welcome you to one of the fastest growing regions in Australia

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    As Mayor of Moorabool Shire, I’m very pleased to welcome you to one of the fastest growing regions in Australia, and within easy proximity of Melbourne, two major airports, Melbourne’s port, Geelong waterfront and Ballarat. Moorabool Shire’s idyllic regional setting paired with its access to Melbourne and regional cities represent a unique opportunity for investors.

    Our beautiful natural attractions, thriving agricultural sector, safe and friendly towns, underpinned by population growth are major strengths for those seeking the optimal location for any new business venture. A diverse and entrepreneurial local industry, and the creation of new local jobs for local people are key economic objectives for Moorabool Shire. We invite you to join us as we set strong foundations for a prosperous future.

    Councillor David Edwards, Mayor, Moorabool Shire

  • Our Economic Profile

    Moorabool Shire has a diverse economy of approximately 2,800 businesses, employing nearly 7,882 people.

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  • Moorabool Shire Investment Prospectus

    60 hectare site within easy access of all services 2 million residents within less than an hour’s travel

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  • Parwan Employment Precinct

    Investment Opportunity: Seeking agribusiness development, and other industrial uses

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    Moorabool Shire’s Economic Development Strategy recognises agriculture as a prospective industry key to the region’s future, with several initiatives already in place, and with the intent to nurture growth, investment and continued business success.

    An additional 28,635 residents are expected to be living in Moorabool Shire by 2041, building on the current 2020 population of 35,000. Moorabool Shire is one of Australia’s fastest growing municipalities.

    Creating 1500 new jobs in agribusiness, leverages Moorabool Shire’s strengths and is in alignment with the region’s long-term agricultural identity. Parwan Employment Precinct aims to meet the employment need of the current and future population, along with further ensuring Victoria’s future food security.

    Additional information about Bacchus Marsh and future planning opportunities are outlined within the Bacchus Marsh Urban Growth Framework

    Prime Access To Melbourne’s West, Regional Cities & Transport Connections

    Parwan is equidistant to Melbourne, Geelong and Ballarat, and is already home to a cluster of agricultural enterprises, along with water treatment and aviation, and a nearby logistics operation.

    Further Advantages Include:

    • A centralised agricultural supply chain
    • 40-45min access to Melbourne Airport, Avalon Airport, or the Port of Melbourne.
    • Quick access to three national road transport routes (Western, Calder and Princes Highways)
    • A choice of international sea and air options.
    • A ready and motivated workforce
    • Highly reputable primary and secondary schools, including Bacchus Marsh Grammar
    • On-site aerodrome with further future potential
    • Existing utilities include sewerage, potable water, electricity, telecommunications. These utilities may only be available to selected parts of the Precinct.

    Parwan Employment Precinct Business Mix

    • Bacchus Marsh Airport
    • Genetics Australia
    • Greenfield Poultry
    • Parwan Valley Mushrooms
    • Western Water Treatment Plant
    • (Upcoming) Westside Meats Protein Recovery Facility

    Current Zoning & Future Planning

    Parwan Employment Precinct is currently zoned to a mix of Farming Zone (FZ), Special Use Zone 1 (SUZ1), Industry 1 Zone (IN1Z), and Comprehensive Development Zone 1 (CDZ1). Several planning overlays apply to the land. It is recommended that potential investors speak with the Victorian Planning Authority or contact the Moorabool Shire Economic Development team on 03 5366 7100 before finalising plans.

    Further Future Opportunities Include:

    • Access to reticulated natural gas
    • Provision of Class A recycled water supply
    • NBN
    • Extension of three phase electricity
    • Future Outer Metropolitan Ring Road
    • Future Eastern Link Road

    The Victorian Planning Authority

    Moorabool Shire Council is working closely with Victorian Planning Authority (VPA) to progress the planning for this precinct. The VPA are the planning authority for the Parwan Employment Precinct, and have engaged a number of consultants to prepare technical background studies, such as Aboriginal cultural heritage, post-contact heritage, high level servicing, biodiversity, etc.

    These background studies will assist the VPA and Moorabool Shire Council to further realise the vision for Parwan Employment Precinct.

    The background studies will be made available on the VPA’s dedicated Parwan Employment Precinct webpage

  • Fiskville

    Investment Opportunity: Seeking to facilitate expressions of interest regarding future use possibilities, in conjunction with key stakeholders

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  • Bald Hill

    Investment Opportunity: Tourism, Adventure, Nature Based

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    Bald Hill


The Economic Development Team at Moorabool Shire Council are here to support you in establishing your business.

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